Note: This is a chapter in the Grassroots Advocacy Toolkit.
While advocacy efforts don’t rely quite as heavily on traditional media (i.e., radio, television and newspapers) as they did a decade or two ago, they’re still important to your campaign.
Here are some media relations fundamentals to keep in mind:
Note: This is a chapter in the Grassroots Advocacy Toolkit.
Social media is great for networking with other animal advocates, but it’s also an important public outreach tool. Effective messaging can inform, educate and inspire, increasing your team’s success. Ineffective messaging, on the other hand, can turn people off, limiting or even crippling your advocacy efforts and jeopardizing the welfare of the pets who are counting on you.
Note: This is a chapter in the Grassroots Advocacy Toolkit.
Engaging young people in animal-related issues is how we ensure a compassionate, humane world for future generations. When you involve kids in your advocacy work, it’s also an opportunity to reach a bigger audience through the action your students take. From collecting donations and running lemonade stands to help animals at their local shelter to talking to their classmates and neighbors about homeless dogs and cats, kids can be an advocacy powerhouse.
Note: This is a chapter in the Grassroots Advocacy Toolkit.
Tabling
Setting up a table and disseminating information at events organized by other groups is a good way to spread the word about your campaign, meet and talk to community members, get signatures for a petition and add names to your contact list. And as always, think outside the box so that you’re reaching a broad audience and not limiting your options.
A few tips for tabling:
Note: This is a chapter in the Grassroots Advocacy Toolkit.
The goal of any team meeting is to build community and strengthen connections among people with shared goals and interests. We are stronger when we act together and meetups are key components of creating and maintaining that unity.
By hosting or attending a meetup, you can:
Note: This is a chapter in the Grassroots Advocacy Toolkit.
Local agencies and elected officials need to know you care about saving the lives of homeless pets. And pets in your community need your voice to help make that happen. Having good old-fashioned face-to-face conversations with people in your community is the most effective way to build the support you need to save more lives.
Note: This is a chapter in the Grassroots Advocacy Toolkit.
Note: This is a chapter in the Grassroots Advocacy Toolkit.
The 2025 Action Team is a nationwide grassroots movement working to help every shelter in every community achieve no-kill for dogs and cats by the year 2025. If you’re ready to form an action team to help save the lives of more pets in your community, read on. This chapter contains tips for getting started.
Note: This is a chapter in the Grassroots Advocacy Toolkit.
Adopt your next dog or cat. Foster a pet. Volunteer at your local animal shelter. These are all things we know we can do to help homeless pets. But what does it really look like to take action on behalf of animals in your community? What can you do as an individual?
Note: This is a chapter in the Grassroots Advocacy Toolkit.